We keep on hearing the Digital Marketing Landscape is constantly evolving, and with 2019 coming in hot, don’t find yourself out of date using techniques and strategies that will hurt your efforts and cause a mass loss in your ROI.
Remember, what worked for you in 2018 may not work in this coming new year. Here we take you through a quick rundown on the key digital marketing trends that will rule 2019.
1. Voice Search Becomes The New Norm
Let statistics do the talking first-
- ComScore estimates, 50% of all searches will be accomplished by voice search in 2020.
- Gartner predicts, by 2020, 30% of all searches will not use a screen.
- Google announced at I/O that 20% of all searches have voice intent.
- According to OC&C Strategy Consultants, by 2022, 55% of all US households will own a Smart Speaker.
Quite staggering numbers isn’t it? But they make clear one thing – Adapt or Die!
Have you optimized your website for voice search? If not, kickstart now, as this trend is going nowhere, in fact, it will grow further as deeper investments are made into the field by companies across the world.
2. Videos Will Become More Common
According to the Cisco Visual Networking Index (VNI) Complete forecast, by 2021,
- 80% of the World’s Internet Traffic Will Be Video
- There will be approximately 1.9 billion Internet video users
- The world will watch nearly 3 trillion minutes of Internet video every month
Videos are a must for your social media strategy, but it’s not just YouTube. If you are aiming high engagement with your video marketing efforts, make sure it’s creative and engaging – Live video, 1:1 video and 360-degree video content are few great examples. And yes, get the video SEO right, if you want them displayed on the SERPs.
4. Rising Craze Of Live Videos
Cisco predicts, by 2021, Live video usage will increase 15-fold and account for 13% of global internet traffic.
Live streaming craze is increasing and it is set to grow even further. Live streaming boosts audience engagement and retains viewers longer. Furthermore, if this tactic is combined with influencer marketing it could be really a big win for digital marketers. Why not, having a live stream with an influencer (a celebrity, athletic, musician, or new-gen social media influencers) who is interacting straight with comments is a massive draw for an audience.
4. Content Was, Is, And Will Be The Base Of Marketing
91% of B2B and 86% of B2C marketers are planning to use content marketing in their campaigns. Well, numbers are clear and show that huge percentages of business are looking to grab their piece of the market cake with content marketing.
Content marketing took off and will continue to flourish in 2019 and beyond for one really simple reason – It’s exactly what people want. People don’t look for intrusive banners, ads, and popups, they don’t look for irrelevant products and messages that have nothing to do with. People need high-quality, relevant, useful and engaging content – That’s all that matters to them.
Content is going nowhere, but the way its created and distributed needs to evolve. As long as you can manage this well, achieving the desired result wouldn’t be a problem.
5. AI Offers What Humans Cannot
While 2018, was the year of experimentation with Artificial Intelligence and Machine Learning applications, 2019 will be the year to get it right. From robotic process automation to chatbots, the value of enhanced efficiency improved productivity and higher customer satisfaction is becoming evident.
Massive differentiators – think better trend analysis, improved customer profiling, and sophisticated personalization strategies. AI-powered technologies are all set to take customer-centric marketing to a different level in 2019.
6. Visual Search Is Gaining Quick Traction
Since 93% of consumers consider visuals to be the key deciding factor in a purchasing decision (Kissmetrics), visual search engines are gaining a lot of traction in the retail industry. Today all big brands like Google, Pinterest and Microsoft are hugely focusing on developing a stronger competitor in interactive SEO – Visual Search.
To get an edge on the competitors and draw customers and serve them with the most perfect product, marketers need to jump on the visual search trend in 2019.
7. Social Media Rules
According to We are Social, there are 3.196 billion global social media users, which equates to 42% market penetration. These numbers are quite big to ignore – especially in the marketing world.
Conclusively, social media is becoming more and more embedded in people’s daily life. Hence understanding the changes implemented in social networks is essential for every business. Social media has a huge impact if you haven’t given much thought its time you take social media handles really seriously and professionally.
8. Online Reputation Management Will Become Critical
Did you also know 45% of customers choose not to associate with a company only based on its online reputation? Google controls 74.54% of global desktop search traffic according to SmartInsights 2018 report. Hence, it important that brands should have ORM strategy in place. Have tight monitoring on what people are talking about the brand online, sentiment analysis, social listening, monitoring brand ratings/ reviews, addressing negative reviews & so on.
Future Proof Yourself
2019 is going to be about better customer experience, creating valuable content and AI-powered technologies. Businesses who wish to ride the wave of success in 2019 need to include these strategies. Prepare to produce content that is custom and conversational for great engagement.
What do you think of these upcoming trends? Would you like to add something to the list? Drop it in the comments section below.
P.S. – Comezzo helps to tackle above challenges by providing Voice search optimized content for Alexa / Google Home, Online Reputation Management, Social Media marketing, Chatbot implementation, Video production, Creatives & more.