The trends in entrepreneurship and content marketing up-surged around the same time, well this definitely is not a coincidence. Today every business irrespective of their industry and size can use content marketing, but for startups, it holds even more importance. Thinking why? read on.
What Is Content Marketing And What Does It Mean To Startups?
Let’s begin with one of the simplest definitions of content marketing – “It is an approach where brands leverage the power of, RELEVANT, USEFUL & CUSTOMER-CENTRIC CONTENT coupled with extensive DISTRIBUTION to the right audience for the growth of their Brand and Business”
According to Contently, 72% of B2C content marketers are creating more content than they were a year ago, and this percentage is set to rise even further.
But what does it mean to small business owners? Content marketing for startups is just as important as in any other industry, in fact, it wouldn’t be wrong to say that it’s even more. The competition online is fierce and content marketing serves as the best tool to brand yourself as a leader. But, content marketing is not just about creating content, optimizing pages and posts, but also about providing information that is valuable.
According to WP Curve, 89% of startups surveyed were using content marketing, are you in that majority? If not, its high time you value its importance.
Content Marketing: Why Can It Be Good For Start-Ups?
1. Can Help With Growth
This factor has to be number one, every startup’s prime aim is to grow, and there is no better way than content marketing. In simplest terms, content marketing helps to drive more traffic to your website which in turn builds your customer base. What does this mean? Stronger customer base = more customers = More growth!
2. Go Viral
Sharing content is an important part of content marketing, by using relevant hashtags new visitors can be attracted. If right people share your content further, it can go viral. Viral content means more publicity for your brand.
3. Get Established As A Thought Leader
Content marketing is not about creating a lot of content and flooding search engines, it’s about producing high-quality content on a regular basis. Informative and valuable blog posts attract visitors and ensure they keep coming back. With superior quality content, you can be seen as a company who knows the industry and their stuff, this can push your company over others.
4. Learn More About Your Industry
Learning is the key to growth and content marketing helps you learn more things about your own industry in the process of doing it yourself. Producing high-quality content involves in-depth research and when you do plenty of research you explore new strategies and perspectives for your own business.
5. Increase Customer Engagement
Content marketing can be a great catalyst for increasing customer engagement. You can provoke conversations, anecdotes, and questions just by sharing a simple thoughtful post. Remember increasing engagement is very important for establishing a strong community, a community of people who are more likely to purchase from you because of the trust and comfort level they share with your business.
Ready To Dip Your Toes Into Content Marketing?
In a nutshell, content marketing isn’t hard if you have a proper plan for every step. Growth is crucial for smaller businesses and as a startup, your business may not be as popular as your competitors, but with a content strategy and right execution, you can give them all a tough fight.