Every business owner wants to scale up his business and grow exponentially, isn’t it? and trust me there is no better way than Digital Marketing. The digital marketing landscape is constantly evolving and providing endless opportunities to the marketers. Well by now, we are almost half-way through 2018, take a moment to ponder upon the following findings and consider if your current marketing strategy needs adjustments.
Here are the latest digital marketing Statistics which clearly hint out the channels and mediums which are important to consider in your digital marketing plan in 2018.
1. Optimizing For Mobile
Did you know?
- Global mobile data traffic grew 63 percent in 2016 and has grown 18-fold over the past 5 years. (Source)
- 62% of smartphone users have made a purchase online using their mobile device in the last 6 months (Source)
- An estimated 10 Billion Mobile Connected Devices are currently in use. (Source)
These stats clearly indicate if your website is not optimized for mobile or is designed to be responsive, it is soon going to frustrate high percentage of users as it would rank low on the CX (customer experience) scale.
Today, 1.2 billion people get into the web from their mobile devices. An unbelievable 80% of all internet users use a smartphone. In simple words, if these people are online, they are most likely on their phones. Simply put, you NEED to be really thinking mobile, because practically EVERYONE is on mobile.
2. Connect Through Social Media
Ok, according to Statista, In 2019 there will be more than 2.7 billion people using social media. 01 billion monthly and 1.32 billion daily users use Facebook actively and make Facebook the most popular essentially the number #1 Social Networking website as on April 2018. And, 67% of the consumers buying decision is influenced by online reviews.
Well, these numbers continuing to climb and more and more people are seeking to communicate and connect through platforms like Facebook, Twitter, Instagram and WeChat; this clearly indicates digital buyers are turning to social media. This shift surely warrants you need to re-examine the condition.
3. Organic Search Is Supreme
Well, data is quite clear – When it comes to driving website traffic, organic search rules. According to a report from BrightEdge, organic drives 51 percent of all visitors for B2B and B2C businesses. They also examined the variations in search across industries. For business services, organic searches accounted for a whopping 73 percent of traffic. Adding to these numbers, in 2016, businesses spent around $65 billion on Search Engine Optimization (SEO).
Local competitors winning on SEO could possibly dominate you in search results. It’s always a good idea to search for your key products or services and see where you stand. If you fall behind, it would be time to SWOT your SEO strategy.
4. Positive Reviews – Key To Success
For long, consumers have relied on advice and recommendations from others before making any buying decision. Today, reading online reviews have become a common thing across a wide range of demographic groups. According to Pew Internet, Fully 82% of U.S. adults say they at least sometimes read online customer ratings or reviews before purchasing items for the first time, including 40% who say they always or almost always do so.
Key takeaway here is, try and claim your product listings on sites where consumers can leave reviews. Further encourage them to leave online reviews. Don’t bother if one or two negative comments pop-up, step ahead and solve the issue, it will only add on to your business rapport.
5. Email Marketing
According to a survey from Marketing Sherpa, 86 percent adults in the US noted that they would like to receive promo emails at least monthly from the companies they do business with.
B2B companies receive 4300% ROI from email marketing. Econsultancy’s 2017 Email Marketing Industry Census highlighted email marketing as the most effective marketing channel, with 73 percent of respondents deeming its ROI ‘good’ or ‘excellent’.
Despite the demonstrable returns, ignoring email marketing could mean you are practically disappointing your customers and overseeing a powerful marketing tactic.
Whether you plan to develop a user-friendly website which works perfectly on mobile, try email marketing or get an SEO, Comezzo can help. As an experienced digital agency, our experts excel at serving growing businesses use their marketing dollars to achieve the biggest impression. Ready to make a great digital marketing move? Learn more about our services or request a consultation.