So, you too think video will soon make written content obsolete? but, this a completely wrong notion. It is a fact that intensification of video has dominated the content marketing industry in the last few years, but there enough evidence that many people still prefer written content.
Written content is still marketing’s ruling king and this means blogging should be a top priority for B2B marketers in 2018. According to Social Media Examiner, 81% of marketers plan to intensify the use of original written content for blog posts. Let’s take a look at top reasons to why written content should be an indispensable part of your content marketing mix in 2018 and beyond.
Importance Of Written Content In Content Marketing 2018
Irrespective of the fact that video content is on the rise, the demand for written content is higher than ever before. Easy distribution through blogs, social media channels and emails have made internally produced content a very feasible marketing strategy. So, why written content will never fail?
1. Considerable Number Of Readers
Even though a majority of the audience might prefer video, some people still love to read. One of the most practical evidence is Newspapers, isn’t it? Many times, readers are not able to view or listen video content, in such scenarios written content serves the purpose. Think of those parts of the world which are still deprived of stable internet connections, they rely mainly on mobile connections which is mostly unsuitable for videos.
2. Allows For More Nuance And Elaboration
Guides, tools and instructional material demand more elaboration and distinction, the written content is a natural fit here. Written content has the ability to communicate in-depth information at a pace determined by the audience and videos totally lack this assistance.
3. Easier & Cheaper To Produce
Cost plays one major factor in any company’s content marketing budget. Producing video content is easier today with mobile phones, but quality becomes an issue. A poor quality video can harm your company’s credibility and be producing high-quality videos demands huge investment (equipment’s, software & skilled professionals). On the other hand, the written content is a wonderfully cheap way of generating interest in your business and doesn’t really demand expertise in video editing software or camera equipment.
4. Important For SEO
A decent mixture of content helps your SEO. In fact, SEO begins and ends with quality content writing. Here are reasons why written content is important for SEO:
- SEO demands strategic usage of keywords and search terms
- Quality content is key to Social validation
- Quality backlinks can only be attained due to quality content
- Google needs content to rank your website and individual links
This Kissmetrics blog post precisely says SEO is actually all about content marketing. And since content writing is vital to any genuine content marketing effort, we can safely say – SEO is actually all about content writing.
5. Essence To Video Content
Video might be king for now, but at the core, their scripts are still written in word. Also, Video content cannot get good ranking in search engine, as they rely mainly on written words to help them rank each piece of content, including videos. The fact is, even videos need written text to secure good rankings in search engines.
6. Can Inform Audience More Quickly
While videos can be short, well-written content can be more informative and easy to skim through. Sources confirm 43% of people admit to skimming blog posts, if your blog stands out with the right information and you are successful at highlighting the most important information in a meaningful way, your job is well done. This is a benefit video simply doesn’t have, to find out the required information a viewer might have to go through the whole video, this can be frustrating and you can miss on a sale.
Yes, it’s 2018, and we are all living a tech-savvy and advanced lifestyle, but then again sales of printed books went up 1.9 percent in the year 2017. In fact, it has been rising every year since 2013. This rising trend is not a problem but indicates reading is not getting obsolete but is becoming even more popular. Regardless of the imminent video takeover, written content won’t be disappearing anytime soon. Hence to boost your sales, you concentrate on creating high quality and engaging content your audience values, likes, comments, and shares.