What do you do when you need any information?
Traditionally, we asked our elders, currently we simply “Google”.
You will most likely click on the first-page result like the other 94% of netizens around the world. As a business owner, you would love to get more traffic to your website and earn dollars in no time. But, how will you generate traffic to your site for free?
That is where the Search Engine Optimization (or popularly known as SEO) comes in.
Why Is SEO Important For Your Business?
SEO is a process of improving a website based on several parameters to get more traffic organically.
SEO is the most cost-effective method to generate business for your organization. The highly optimized pages which are ranked higher on google enjoy better brand visibility, traffic, more content subscribers and of course a high ROI!
If you are not new to SEO, you would probably have a fundamental knowledge of the key factors to get higher rankings in search results. But, you might be making unnoticed mistakes while implementing the basics of SEO.
7 SEO Mishaps You Should Totally Avoid
If you really want to succeed in your business, you cannot ignore these common mistakes.
1. Keyword Blunders
There are several factors that could affect the SEO performance of your website and maintaining good keyword performance is one of them. Here are some of the parameters that you should keep your eye on:
Selection: Choosing the wrong keyword is a big NO. It is crucial to check if the right keyword is used and the keywords are used in the right way as well.
Optimizing Around One: It is also essential to build a quality content around the desired keyword for every content piece published so that the google crawler understands your content, better.
Attracting Too Many Keywords: As the search engine gets smarter on regular basis, it is getting more capable of understanding the content more than intent of using the keyword. Stuffing of keywords is a crime and should not be Practiced: it hinders the relevancy of the content and thereby affect the website ranking of the page or even get the website removed!
SEO Page Titles: Make sure that your primary keyword is included in the title to improve the relevancy of the content. It draws attention to the viewer and make them understand what the page is all about.
Content Headers: Including the content headers is important as it improves the readers experience to glide through the content and let the user understand the specific section of the web content. It is important to include your primary keywords in the H1, H2 or H3 Tags.
2. Publishing Non-Original Content
While it can sound fair to reuse some of the awesome content that you have already created, be cautious. You cannot fool the Search engines that easily, in fact practically it is not possible to fool them. Publishing duplicate content across pages can lead to penalties.
Also, it is true that you created a lot of good content in the past, but not a good idea to let it sit idle. Don’t reuse that content, but find ways to refresh it so that it still stays relevant for the users.
3. Skipping Title Tags, Focus Keyword and Meta Description
Again, it is important to include the primary keywords in the right positions viz. The Title, subheadings, image description and weblink of the page.
Another mistake that many tend to make is ignoring the importance of including the meta-description and title for your content. For the convenience of the search engine crawlers, it is highly recommended to include the above mentioned to optimize your page for better performance.
A well-framed meta description can increase the Click Through Rate(CTR) of your organic search result.
4. Neglecting Image Optimization
Another key element of better SEO ranking is how well are the images in your website, optimized. It enhances the user experience and it is also a prominent parameter for the search engines.
Giving an appropriate file name for every single image, compressing the size of the image, including description and alt-text are important for SEO. Giving an appropriate file name and description describes about the image. Even if your content is not read, there is a good chance that the image description will be read. With about 16% more readership for image caption, you might not want to miss this opportunity. Additionally, for the crawlers to understand the intent of the image, including alt-text would be a surplus.
5. Missing Important Internal & External Links
For a better on-page and off-page optimization to your webpage, we suggest you to include internal and external links for better performance in SEO.
Including an appropriate internal or external link can not only improve the viewer engagement but also let the crawlers know the relevance of every link you include in your content. It improves the bounce rate as well.
6. Adding Unwanted Backlinks
Although adding links to your content improves the webpage-performance, overdoing it cannot be a solution. This is not the case of “the more, the better” as stuffing links can seem unnatural and eventually such practices will deteriorate the website performance by the search engine.
Avoid using bad backlinks to your website. Bad backlinks can be found from websites which has plenty of articles with the intent of including link to a website. Other mediums to find bad backlinks are from the comments of other websites and links from heavily optimized anchor text.
7. Discounting Mobile Experience
Is your website mobile friendly? If not, are you fine if your site is not catering well to 51.43% of the internet users? Of course not!
It is high time to make your website mobile-friendly as well. Google and other search engines have considered this parameter as one of the most important factors to rank higher. You have to make sure that the website has a responsive design which makes it easier for Google to index your site.
Another aspect to keep an eye on is to maintain a good sight speed. Your website visitor will likely never come again if the site doesn’t load within a few seconds. Hence concentrate on improving the loading speed of the mobile version of your website too.
In The End…..
SEO does matter; to generate traffic organically. Of course, this list only contains the key points to avoid SEO mishaps. Make sure you avoid making mistakes that could cost your company the near future.